Salesforce redesigned it's own Chatter application to salesforce1, which has been described as the customer platform for the internet of customers.
Salesforce 1 is the first CRM platform for developers,ISVs,end users,admins and customers moving to the new social ,mobile and connected cloud.
Major ISVs such as Dropbox,Evernote,Kenady and LinkedIn,will be available on the salesforce 1 customer Platform
Salesforce.com customers are automatically upgraded,enabling leading companies such as ADP,Brown-Forman and Pernod Ricard to immediately run their business on salesforce1
Salesforce1 Features:
1)It offers 10x as many APIs as well as new components for building user interfaces.
2)Customers can build mobile opimized apps for any device
3)Ability to access publisher from your mobile device.
4)Salesforce1 includes the new mobile application for administrators,salesforceA that allows them to take actions from setting passwords to deactivating users.
5)You can access all of your custom objects,fields,and any app you have built directly from your mobile device.
6)It delivers all new mobile app customization through visualforce1,a mobile oriented revamp of the visualforce page environment that customers and partners use to create custom web user interfaces.
Now all your sales,service and marketing data is right at your finger tips..
Look and feel of salesforce1 will be as given in below image.
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